White October
Websites and software development

Work

Affiliate website

Dr Hue

In November 2009 we set ourselves a challenge, along with our friends at Nonsense and Hutchhouse, to conceive, plan, build and launch a new business in exactly 24 hours, which was then sold on eBay raising $5,100.

The result is an amazing showcase of what's possible when you employ the services of our talented team. Dr Hue pulls in 1 million products from the affiliate feeds of high street brands, analyses their colours, and allows shoppers to search for products by colour.

Dr Hue - shop by colour!
This really was a great achievement, have to confess to watching the stream of the last hour or so and it was clear what an achievement it was! Made me interested in what you guys actually do on a normal day... Member of the public, watching the business develop over the 24 hours

The technology

One of the reasons we were able to produce the site in such a short amount of time, was that we are Symfony developers. The framework allows us to rapidly put together database applications which means we can bring down costs dramatically for our clients.

The cleverest bit of the site is the colour analysis of the product images. We used the OpenCV library to remove the background colour and pick out the predominant colours in the image.

The results

We are now working closely with the lucky winners of the eBay auction to add features to the site and you can follow its progress via the Dr Hue blog.