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White October is a Digital Product Studio, providing mobile app and web software development, design and strategic consultancy.

Oxford Analytica world map

How do you encourage difficult conversations?

Give NHS health professionals the mobile tools they need to sensitively discuss female genital mutilation.

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Discover Health

Discover our work in Health

Discover Data

Discover Data

Discover Design

Discover Design

Customer discovery is at the heart of the White October approach, and their knowledge and experience ensured we took decisions based on evidence.

Joanne McEwan

Oxford NHS Trust

Ultimate Player kids

How do you get kids involved in sport?

Create a coaching platform that incentivises participation.

Discover Ultimate Player

Find your market

Before you design or develop, discover what people want and put evidence at the heart of every decision. See how we helped Foyles, Oxford Analytica and Ultimate Player launch products built on insight.

Our clients include


                                                  Bupa Logo

RM 2

                                                      RM logo

Oxford University Press 3

                                                      Oxford University Press logo


                                                      NHS logo

Wiley 5

                                                      Wiley logo

Lambeth Council 6

                                                      Lambeth Council logo

Hitachi 7

                                                      Hitachi logo

University of Surrey 8

                                                      University of Surrey logo

University of Bath 9

                                                      University of Bath logo


                                                      CABI logo

ODI 11

                                                      ODI logo


                                                  UNISON client logo

Latest from our blog

Latest from our blog

We're hiring!

White October team having lunch

Ready to talk?

Whether you want to create a new digital product or make an existing one even better, we'd love to talk it through.

Get in touch