SAFE! is an independent charity working with young people aged 8 to 18 in Oxfordshire, Berkshire, Buckinghamshire and Milton Keynes who have been harmed by crime or bullying. SAFE! approached White October after being awarded funding in order to engage with young people online.
We took a design-thinking style approach to helping SAFE! understand who their audience were, and what online platforms they use. We collaboratively facilitated workshops with young people, to help validate outreach concepts and generate ideas for content.
By applying the processses of creating online products for young people, we were able to conceive and validate a solution that met with the digital expectations of a younger audience. Safe Stories was created to highlight some of the issues being faced by teenagers as a result of mobile and internet technologies. These are problems which young people working with SAFE! talk about every day.
Whether you want to create a new digital product or make an existing one even better, we'd love to talk it through.