Discovering the questions on people’s minds

Vizzata is a new way for researchers to quickly discover what people think about issues or prompt material. It uncovers the questions people are asking and enables researchers to continue conversations over time - at a much lower cost than traditional qualitative research methods.

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Illustration of how Vizzata works

A product of partnerships

Vizzata was developed with Professor Julie Barnett from Bath University, with support from the Wellcome Trust and a European Union research and innovation programme. It was spun out into a UK company by Brunel University, White October and consultancy Brook Lyndhurst.

Vizzata dashboard
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Available to everyone

Vizzata was originally built to research public attitudes to food. It’s now available for all researchers to use, with customers including DEFRA, the European Food Standards Agency and the European Food Information Council.

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